Design Thinking Pa

Packed with intriguing and insightful case studies and practical advice, Design Thinking is a comprehensive guide to increasing productivity through cultivating creativity. Divided into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences, this book provides readers with the strategies and confidence necessary to encourage the growth of creative thought within their business. Featuring 30 articles, written by industry experts, that show how to build a solid brand foundation, solve problems with simplified thinking, anticipate and capitalize on trends, figure out what consumers want before they do, and align mission, vision, and strategy with a corporate brand, this is a must-have reference for anyone wanting to increase their businesses productivity.

Editor Thomas Lockwood is president of and serves on the Board of Directors at the Design Management Institute (DMI). He is also the publisher of DMI's Design Management Review and Design Management Journal. Prior to working in the public sector he managed brand design at Sun Microsystems and StorageTek, and ran his own design firm for a number of years. Lockwood is a visiting professor at Pratt Institute in New York City. He holds a PhD and MBA in design management from the University of Westminster in London, and a BA in marketing and visual design from Eastern Michigan University. A frequent keynote speaker, he has lectured and led design and brand workshops in 20 countries, consults with corporations and with countries, and serves on numerous boards and academic councils throughout the world.