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9789027232076

Information And Document Design

by ; ; ;
  • ISBN13:

    9789027232076

  • ISBN10:

    9027232075

  • Format: Hardcover
  • Copyright: 2006-07-24
  • Publisher: John Benjamins Pub Co
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List Price: $149.00

Summary

Recent research in information and document design explores research by presenting reports of actual research studies in information and document design. It specifically reports on ten studies in the areas of marketing communication (part one), functional communication (part two) and online communication (part three). An introduction places the research into a broader context and explores the different research traditions in the field. This publication is intended for researchers, who consider the different areas of study in information and document design and the different research traditions. The book is also interesting for professors and students in information and document design and related fields: it will serve as a guide in discussions during seminars on research on information and document design. Experienced practicing professionals in the field, who want to keep abreast of current developments in the field and should be prepared for upcoming ones, will benefit from this publication too.

Table of Contents

Acknowledgements VII
Preface IX
CHAPTER 1 Introduction: Current challenges of research in information design and document design 1(26)
Saul Carliner
Part I. Recent research on marketing communication
CHAPTER 2 Branding and relationship communications: The evolution of utility bills in the UK
27(34)
Judy Delin, Abi Searle-Jones and Rob Waller
CHAPTER 3 Job advertisements in the Dutch mental health care sector: Preferences of potential applicants
61(24)
Lonneke van Rooy, Berna Hendriks, Frank van Meurs and Hubert Korzilius
Part II. Recent research on functional communication
CHAPTER 4 Distance education and the transformation of foreign language learning: Issues and challenges
85(20)
Jenny Castillo
CHAPTER 5 Differences between Germany and the Netherlands in patient package leaflets for Ibuprofen 400 tablets and consequences for adequate drug use
105(24)
Marinel Gerritsen, Ulrike Nederstigt and Fabia Orlandini
CHAPTER 6 The scarier, the better? Effects of adding images to verbal warnings on cigarette packages
129(20)
Carel Jansen, Mariet van den Berg, Chèr Buurman and Martine Smits
CHAPTER 7 Reading and expertise: The impact of connectives on text comprehension in the financial field
149(20)
Nicolas Roebben and Yves Bestgen
Part III. Recent research on online communication
CHAPTER 8 Developing an e-mail analysis tool for writing research
169(22)
Kirstie Edwards, Noel Williams, Anne-Florence Dujardin and Arthur Spaepen
CHAPTER 9 Explicitness in interactive e-commerce communication
191(18)
Päivö Laine
CHAPTER 10 Definition in natural language between cognitive interactionism and conceptual integration
209(22)
Paul Sambre
CHAPTER 11 Between customer and computer: Discursive effects of the use of computers in telephone complaints
231(20)
Guido Schnieders
Index 251

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