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9780071352413

Make Your Website Work for You: How to Convert Your Online Content into Profits

by
  • ISBN13:

    9780071352413

  • ISBN10:

    0071352414

  • Format: Paperback
  • Copyright: 1999-10-01
  • Publisher: Lightning Source Inc

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

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Summary

MAKE YOUR WESITE WORK FOR YOU offers a practical, easy-to-follow business plan for profiting from the new sales opportunities in cyberspace. You’ll find the basic rules for online marketing and the reasons why content marketing works. You’ll learn to create content that drives consumers to your site and sells products, and how to track and use consumer information to build profits both on- and off-line.

Author Biography

Jeff Cannon is the senior marketing correspondent for the nationally syndicated radio show "LOGON USA" and is the former head of New Media Marketing for The Los Angeles Times.

Table of Contents

The Basics.

The First Step to Going Online: Developing a Brand.

Building Online Content to Drive Your Business.

Driving Traffic and Keeping It in Your Online Store.

Preparing Your Site to Profit.

Research and Customer Service to Ehnance Communication.

Case Studies.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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