Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Prologue | p. ix |
Introduction: Why Product Management Matters to Your Company | p. 1 |
Context | p. 15 |
Reinventing the Wheelùfor the Last Time | p. 17 |
Designing an Organizational Strategy for Product Managementp36 | |
Spotlight on Product Management Excellence: Thomas & Betts | p. 61 |
Clarify | p. 67 |
Everyone is in the Product Management Sandbox | p. 69 |
Solving the Puzzle of the Product Management Organization | p. 83 |
Spotlight on Product Management Excellence: TD Canada Trust | p. 111 |
Cultivate | p. 117 |
Clarifying the Role of the Product Manager to Improve Staffing Strategies | p. 119 |
Cultivating and Shaping Product Managers | p. 147 |
Spotlight on Product Management Excellence: FedEx Services | p. 175 |
Continuity | p. 181 |
Building a Knowledge-Based Community of Practice for Product Management | p. 185 |
Designing and Sponsoring Cross-Functional Product Teams | p. 199 |
Embedding a Governing Model for Sustaining Product Management | p. 217 |
Case Study IV | p. 251 |
Epilogue | p. 255 |
Bibliography | p. 257 |
Index | p. 259 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.