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List of figures | p. xii |
List of tables | p. xiv |
foreword | p. xv |
Acknowledgments | p. xvii |
Challenges for a new paradigm in strategic management | p. 1 |
The future of business in society: social and economic changes | p. 1 |
Requirements for a new paradigm in strategic management | p. 3 |
Historic nature of paradigms | p. 3 |
Origin of the economic paradigm | p. 4 |
Post-Enlightenment Capitalism | p. 4 |
Multi-paradigm concepts to reflect reality | p. 6 |
Our contribution to the stakeholder paradigm | p. 6 |
Path toward a new stakeholder paradigm | p. 8 |
Development of the basic assumptions of a new stakeholder paradigm | p. 11 |
The economic paradigm and its basic assumptions | p. 13 |
The economic paradigm of the theory of the firm | p. 13 |
What is the purpose of the firm and its underlying principle of value creation? | p. 14 |
Who are the actors and who are the owners? | p. 15 |
What are the main attributes of actors and their behavior? | p. 15 |
What are the conditions of the environment? | p. 16 |
Final remarks | p. 16 |
The strategy theory: general remarks | p. 18 |
The strategy theory: the "Industry Structure View of Strategy" (ISV) | p. 19 |
What is the purpose of the firm and its underlying principle of value creation? | p. 20 |
Who are the actors and who are the owners? | p. 21 |
What are the main attributes of actors and their behavior? | p. 22 |
What are the conditions of the environment? | p. 23 |
Final remarks on the ISV | p. 24 |
The strategy theory: the "Resource-based View of Strategy" (RbV) | p. 26 |
What is the purpose of the firm and its underlying | |
principle of value creation? | p. 27 |
Who are the actors and who are the owners? | p. 29 |
What are the main attributes of actors and their behavior? | p. 29 |
What are the conditions of the environment? | p. 30 |
Final remarks on the RbV | p. 30 |
The economic paradigm revisited | p. 32 |
Contribution of stakeholder theory to our understanding of the stakeholder paradigm | p. 35 |
Descriptive dimension | p. 35 |
Who are the stakeholders? | p. 35 |
What is the interaction between the firm and its stakeholders? | p. 38 |
Our understanding from a descriptive perspective | p. 40 |
Instrumental dimension | p. 41 |
Stakeholders impact value creation | p. 42 |
Stakeholders create competitive advantage | p. 42 |
Stakeholder relations pay off | p. 42 |
Our understanding from an instrumental perspective | p. 43 |
Normative stakeholder dimension | p. 43 |
Economic normative foundation | p. 44 |
Social/philosophical, normative foundation | p. 45 |
Our understanding from a normative perspective | p. 45 |
Final remarks | p. 46 |
The stakeholder paradigm | p. 48 |
The stakeholder theory of the firm | p. 48 |
What is the purpose of the firm and its underlying principles of value creation? | p. 48 |
Who are the actors and who are the owners? | p. 50 |
What are the main attributes of actors and their behavior? | p. 51 |
What are the conditions of the environment? | p. 52 |
Final remarks | p. 53 |
Stakeholder Capitalism | p. 53 |
What is the purpose of the firm and its underlying principles of value creation? | p. 54 |
Who are the actors and who are the owners? | p. 54 |
What are the main attributes of actors and their behavior? | p. 55 |
What are the conditions of the environment?' | p. 56 |
Final remarks | p. 56 |
The basic assumptions for our understanding of the stakeholder paradigm | p. 57 |
What is the purpose of the firm and its underlying | |
principles of value creation? | p. 57 |
Who are the actors and who are the owners? | p. 59 |
What are the main attributes of actors and their behavior? | p. 60 |
What are the conditions of the environment? | p. 62 |
The assumptions of different paradigms | p. 63 |
Our understanding of the stakeholder paradigm and its operationalization | p. 71 |
Our understanding of the stakeholder paradigm operationalized in the three licenses | p. 73 |
Our claim for the stakeholder paradigm | p. 73 |
The economic paradigm in an endless series of constraints | p. 73 |
Challenging the dominance of self-interest | p. 74 |
The fundamental shift to mutuality in a network view | p. 74 |
Putting the paradigm into dperation: the three licenses | p. 76 |
License as entitlement | p. 76 |
Licenses stimulate value creation | p. 78 |
Take another look at the Matterhorn | p. 78 |
Embeddedness in networks | p. 82 |
Stakeholder licenses | p. 86 |
Multiple roles of stakeholders | p. 88 |
Common dimensions of the three licenses | p. 88 |
Content of the licenses | p. 89 |
The cast of relevant stakeholders | p. 89 |
Contributions to value creation | p. 89 |
Value distribution | p. 90 |
Firm and stakeholder strategies | p. 90 |
Evaluation of mutual value creation | p. 91 |
License to operate | p. 95 |
The content of the license to operate | p. 95 |
The cast of stakeholders: society as an end and value contributor, not as a constraint | p. 98 |
Mutual value creation with and for social and political stakeholders | p. 102 |
Corporation perspective | p. 102 |
Stakeholder perspective | p. 104 |
Important benefit and risk potentials from the perspective of the license to operate | p. 105 |
Value distribution to social and political stakeholders | p. 109 |
Strategies from the perspective of the license to operate | p. 110 |
Evaluation from the perspective of the license to operate | p. 111 |
Concluding remarks to the license to operate | p. 113 |
License to innovate | p. 114 |
The content of the license to innovate | p. 14 |
The cast of stakeholders: from the resource-based view to the resource owner view | p. 115 |
Stakeholders as resource contributors | p. 115 |
Stakeholders as providers of non-limited resources | p. 118 |
Stakeholders as direct and indirect resource contributors | p. 120 |
Stakeholders as voluntary and involuntary resource | |
contributors | p. 21 |
Mutual value creation | p. 123 |
The motivation of stakeholders to contribute resources | p. 123 |
The dynamics of resource contribution | p. 125 |
Value distribution to stakeholders from the perspective of the license to innovate | p. 128 |
Strategy and core competencies from the perspective of the license to innovate | p. 129 |
Evaluation from the perspective of the license to innovate | p. 130 |
Concluding remarks to the license to innovate | p. 131 |
License to compete | p. 133 |
Content of the license to compete | p. 133 |
The cast of stakeholders: from the industry structure view to the dynamic network structure view | p. 133 |
The nature of stakeholder networks | p. 133 |
The attractiveness of stakeholder networks | p. 135 |
Dynamics of stakeholder networks | p. 138 |
Mutual value creation: positioning in and among stakeholder networks | p. 139 |
Forms of positioning | p. 139 |
Benefit and risk potentials in stakeholder networks | p. 140 |
Multiple roles of stakeholders | p. 141 |
Positioning on the continuum between cooperation and confrontation | p. 144 |
Value distribution to stakeholders from the perspective of the license to compete | p. 145 |
Generic strategies from the perspective of the license to compete | p. 147 |
Evaluation from the perspective of the license to compete | p. 149 |
Concluding remarks on the license to compete | p. 151 |
Challenges resulting from a paradigm shift | p. 54 |
What are the main challenges for the required change? | p. 154 |
What are basic change patterns and processes? | p. 155 |
General principle of change | p. 155 |
Gradual change | p. 156 |
Fundamental changes | p. 157 |
Three basic learning processes | p. 158 |
Economic impacts | p. 162 |
Requirements in the perspective of the license to operate | p. 162 |
Requirements in the perspective of the license to innovate | p. 163 |
Requirements in the perspective of the license to compete | p. 163 |
Cultural impacts | p. 164 |
Different levels of culture | p. 165 |
Role of leaders | p. 167 |
Structural and legal impacts | p. 171 |
Structures and processes of firms and stakeholders | p. 171 |
Distinctiveness and complexity of network structures | p. 172 |
Governance systems and legal impacts | p. 173 |
Epilogue | p. 179 |
Appendix: Methodological considerations | p. 181 |
Glossary | p. 194 |
Notes | p. 201 |
Bibliography | p. 224 |
Index | p. 269 |
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