Spend Shift : How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

by John Gerzema; Michael D?Antonio; Foreword by: Philip Kotler ( )

• ISBN13: 9780470902295
• ISBN10: 0470902299
• Format: eBook
• Copyright: 2010-09-01
• Publisher: Jossey-Bass

Summary

Understanding the post-crisis consumerIn Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values Shows how post-crisis consumer expectations and behaviors will drive business decisions Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumerCompelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.

Table of Contents

Foreword

Introduction: Numbers and Their Meaning/Kansas City, Missouri

The Enduring Impact of the Great Recession on Our Values and Consumerism

The New American Frontier: Detroit, Michigan

"Indestructible Spirit": The Values of Optimism, Resiliency, and Opportunity

Don't Fence Me In: Dallas, Texas

"Re-tooling": The Values of Self-Reliance, Faith, and Betterment

The Badge of Awesomeness: Boston, Massachusetts

"Liquid Life": The Values of Nimbleness, Adaptability, and Thrift

An Army of Davids: Tampa, Florida

"Cooperative Consumerism": The Values of Community, Collaboration, and Respect

It's What's on the Inside That Matters: Brooklyn, New York "Materialism to What's Material": The Values of Character, Authenticity, and Performance

The Quality of the Lion: Las Vegas, Nevada

Reinventing Business Models and Corporate Culture to Rebuild Trust

The Citizen Corporation: Dearborn, Michigan

How Large Institutions Are Becoming Truly Public Companies

Innovation Nation: San Francisco, California

America as an Emerging Market for Values-Led Ideas

Coda: The Takeaway: Los Angeles, California

Ten Ways the Modern Enterprise Can Thrive in the Post-Crisis Age

Suggested Reading

Acknowledgments

Notes

About the Authors

Index

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