Strategic Management in Action

by Coulter, Mary

• ISBN13: 9780132277471
• ISBN10: 0132277476
• Edition: 4th
• Format: Paperback
• Copyright: 2010-01-01
• Publisher: Pearson College Div

Summary

Strategic Management in Action, 4/e is clearly differentiated from other volumes by its conversational writing style, increased use of pedagogy, and emphasis on readers doing strategy. The volume effectively integrates strategy theory and strategy action in an exciting and engaging way. The author examines the foundations of auditing, as well as standards, materiality and risk, management assertions and evidence, client acceptance and audit planning, internal control, revenue and cash receipts transactions, expenditure and cash disbursements transactions, other accounts and transactions, sampling, completing the audit and reporting, ethics and legal liability and assurance and other services. For business professionals involved in strategic planning.

Table of Contents

Introducing the Concepts Chapter

The Context of Managing Strategically

Assessing Opportunities and Threats: Doing an External Analysis

Assessing Strengths and Weaknesses: Doing an Internal Analysis

Functional Strategies

Competitive Strategies

Corporate Strategies

Strategic Management in Other Organization Types

How To Do a Case Analysis

Comprehensive Cases for Analysis

Index

Table of Contents provided by Publisher. All Rights Reserved.