Technology Ventures: From Idea to Enterprise with Student DVD

by Dorf, Richard C.

• ISBN13: 9780073294421
• ISBN10: 007329442X
• Edition: 2nd
• Format: Hardcover
• Copyright: 2006-10-12
• Publisher: McGraw-Hill Science/Engineering/Math

Summary

Technology Ventures is the first textbook to thoroughly examine a global phenomenon known as "technology entrepreneurship". Now in its second edition, this book integrates the most valuable entrepreneurship and technology management theories from some of the world's leading scholars and educators with current examples of new technologies and an extensive suite of media resources. Dorf and Byers's comprehensive collection of action-oriented concepts and applications provides both students and professionals with the tools necessary for success in starting and growing a technology enterprise. Technology Ventures details the critical differences between scientific ideas and true business opportunities.

Table of Contents

Foreword	xiii
Preface	xv
PART I VENTURE OPPORTUNITY, CONCEPT, AND STRATEGY
Capitalism and the Technology Entrepreneur	3	(24)
The Entrepreneur and the Challenge	4	(3)
Entrepreneurial Activity Based on Innovation and Technology	7	(4)
Entrepreneurial Capital and the Value of a Venture	11	(3)
Building an Enterprise	14	(1)
Economics, the Entrepreneur, and Productivity	15	(2)
The Knowledge Economy	17	(3)
The Firm	20	(2)
Dynamic Capitalism and Creative Destruction	22	(1)
The Sequential Case: AgraQuest	23	(1)
Summary	24	(3)
Opportunity and the Business Summary	27	(32)
Opportunity Identification	28	(4)
Trends, Convergence, and Opportunities	32	(4)
The Entrepreneur and Opportunity	36	(5)
Evaluating the Opportunity	41	(5)
The Decision to Act or Continue Looking Elsewhere	46	(4)
The New Venture Story and Summary	50	(5)
AgraQuest	55	(1)
Summary	56	(3)
Building a Competitive Advantage	59	(22)
The Vision	60	(3)
The Mission Statement	63	(1)
The Value Proposition	64	(3)
The Business Model	67	(4)
Business Model Innovation in Challenging Markets	71	(1)
Core Competencies and Competitive Advantage	72	(1)
Sustainable Competitive Advantage	73	(3)
AgraQuest	76	(2)
Summary	78	(3)
Creating a Strategy	81	(22)
Venture Strategy	82	(3)
The Industry and Context for a Firm	85	(4)
Strengths and Opportunities---SWOT Analysis	89	(2)
Barriers to Entry	91	(1)
Achieving a Sustainable Competitive Advantage	92	(3)
Matching Tactics to Markets	95	(4)
AgraQuest	99	(1)
Summary	100	(3)
Innovation Strategies	103	(30)
First Movers Versus Followers	104	(6)
Imitation	110	(1)
Alliances	111	(3)
Creativity and Invention	114	(3)
Technology and Innovation Strategy	117	(4)
Types of Innovation	121	(3)
New Technology Ventures	124	(3)
AgraQuest	127	(2)
Summary	129	(4)
PART II VENTURE FORMATION AND PLANNING
Risk and Return	133	(24)
Risk and Uncertainty	134	(8)
Scale and Scope	142	(4)
Network Effects and Increasing Returns	146	(5)
Finding Disruptive Applications	151	(1)
Risk Versus Return	152	(1)
AgraQuest	153	(1)
Summary	154	(3)
Venture Creation and the Business Plan	157	(20)
Building a New Business	158	(1)
The Business Plan	159	(7)
Cluster Dynamics	166	(2)
The Socially Responsible Firm	168	(5)
AgraQuest	173	(1)
Summary	174	(3)
Independent Versus Corporate Ventures	177	(26)
Types of New Ventures	178	(1)
Nonprofit and Public Sector Ventures	179	(4)
Family-Owned Businesses and Franchising	183	(3)
Corporate New Ventures	186	(3)
The Innovator's Dilemma	189	(2)
Incentives for Corporate Venture Success	191	(3)
Building and Managing Corporate Ventures	194	(6)
AgraQuest	200	(1)
Summary	200	(3)
Knowledge, Learning, and Design	203	(22)
The Knowledge of an Organization	204	(1)
Managing Knowledge Assets	205	(1)
Learning Organizations	206	(5)
Product Design and Development	211	(5)
Product Prototypes	216	(3)
Scenarios	219	(2)
AgraQuest	221	(1)
Summary	222	(3)
Legal Formation and Intellectual Property	225	(20)
Legal Form of the Firm	226	(3)
Company Name	229	(1)
Intellectual Property	230	(2)
Trade Secrets	232	(1)
Patents	233	(4)
Trademarks	237	(1)
Copyrights	238	(1)
Licensing	238	(1)
AgraQuest	239	(1)
Summary	240	(5)
PART III DETAILED FUNCTIONAL PLANNING FOR THE VENTURE
The Marketing and Sales Plan	245	(28)
Marketing	246	(1)
Marketing Objectives and Customer Target Segments	247	(2)
Product and Offering Description	249	(1)
Market Research	250	(2)
Brand Equity	252	(2)
Marketing Mix	254	(4)
Customer Relationship Management	258	(3)
Diffusion of Technology and Innovations	261	(2)
Crossing the Chasm	263	(4)
Personal Selling and the Sales Force	267	(2)
AgraQuest	269	(2)
Summary	271	(2)
The New Enterprise Organization	273	(26)
The New Venture Team	274	(1)
Organizational Design	275	(3)
Leadership	278	(4)
Teams	282	(2)
Management	284	(1)
Emotional Intelligence	285	(1)
Organizational Culture	286	(3)
Social Capital	289	(2)
Attracting and Retaining Talent	291	(2)
Ownership and Stock Options	293	(1)
Board of Directors	294	(2)
AgraQuest	296	(1)
Summary	297	(2)
Acquiring, Organizing, and Managing Resources	299	(20)
Acquiring Resources and Capabilities	300	(2)
Influence and Persuasion	302	(1)
Location	303	(1)
Facility Planning	304	(1)
Telecommuting and Teleconferencing	305	(1)
The Internet	305	(3)
Vertical Integration and Outsourcing	308	(4)
Innovation and Virtual Organizations	312	(2)
Acquiring Technology and Knowledge	314	(1)
AgraQuest	315	(1)
Summary	316	(3)
The Management of Operations	319	(20)
The Value Chain	320	(3)
Processes and Operations Management	323	(5)
The Value Web	328	(2)
Strategic Control and the Balanced Scorecard	330	(3)
Scheduling and Operations	333	(1)
AgraQuest	334	(2)
Summary	336	(3)
Acquisitions, Mergers, and Global Business	339	(18)
Acquisitions and Mergers and the Quest for Synergy	340	(2)
Acquisitions and Mergers as a Growth Strategy	342	(5)
Global Business	347	(5)
AgraQuest	352	(1)
Summary	353	(4)
PART IV FINANCING AND BUILDING THE VENTURE
The Profit and Harvest Plan	357	(22)
The Revenue Model	358	(1)
The Profit Model	359	(5)
Managing Revenue Growth	364	(6)
The Harvest Plan	370	(3)
Exit and Failure	373	(2)
AgraQuest	375	(1)
Summary	376	(3)
The Financial Plan	379	(24)
Building a Financial Plan	380	(2)
Sales Projections	382	(1)
Costs Forecast	383	(1)
Income Statement	383	(1)
Cash Flow Statement	383	(3)
Balance Sheet	386	(3)
Results for a Pessimistic Growth Rate	389	(3)
Breakeven Analysis	392	(5)
Measures of Profitability	397	(1)
AgraQuest	398	(1)
Summary	399	(4)
Sources of Capital	403	(38)
Financing the New Venture	404	(2)
Venture Investments as Real Options	406	(3)
Sources of Capital	409	(2)
Bootstrap and Seed Financing	411	(1)
Angels	412	(2)
Venture Capital	414	(6)
Corporate Venture Capital	420	(1)
Valuation	421	(5)
Terms of the Deal	426	(1)
Debt Financing	427	(1)
Initial Public Offering	428	(8)
AgraQuest	436	(1)
Summary	437	(4)
Presenting the Plan and Negotiating the Deal	441	(14)
The New Venture Story	442	(3)
The Short Version of the Story	445	(1)
The Presentation	446	(2)
Negotiating the Deal	448	(2)
Critical Issues for the Business Plan	450	(2)
AgraQuest	452	(1)
Summary	453	(2)
Leading a New Technology Venture to Success	455	(21)
Execution of the Business Plan	456	(3)
Stages of a Business	459	(6)
The Adaptive Enterprise	465	(4)
Ethics	469	(3)
AgraQuest	472	(1)
Summary	473	(3)
References	476	(165)
Appendices
Business Plans	491	(46)
EZGuard	492	(17)
I-MOS Semiconductors	509	(28)
Cases	537	(99)
World Indigo Inc.	538	(27)
Biodiesel Incorporated	565	(4)
Yahoo! 1995	569	(16)
Barbara Arneson	585	(4)
Jon Hirschtick's New Venture	589	(13)
Artemis Images	602	(21)
RADCO Electronics	623	(13)
Information Sources on the Internet	636	(5)
Glossary	641	(10)
Index	651