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About This Book
Understanding Business, 13th Edition
Understanding Business is a comprehensive textbook designed for introductory business courses. It's a go-to resource for students and educators alike, offering a detailed exploration of business principles and meeting scope and sequence requirements for typical introductory business courses.
Who Uses It?
Primarily, this book is used by students and instructors in introductory business courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the basics of business, including professionals looking to refresh their knowledge or expand their understanding of business principles.
History and Editions
The 13th edition of Understanding Business has been updated to address user feedback, incorporating the latest research and discussions on business practices. This edition includes detailed updates on business strategies, management techniques, and market analysis. It also includes a modular approach and a wealth of examples with detailed, conceptual explanations, building a strong foundation in the material before asking students to apply what they've learned.
Author and Other Works
The authors of Understanding Business are William G. Nickels, James M. McHugh, and Susan M. McHugh. William Nickels is known for his clear and concise writing style, which makes complex business concepts accessible to students. James McHugh brings his expertise in business management to the text, ensuring that it remains current and relevant. Susan McHugh contributes to the book's comprehensive coverage of business principles.
Key Features
- Comprehensive Coverage: The book covers core concepts in business, including detailed explanations and examples.
- Updated Research: The 13th edition includes detailed updates on business strategies and market analysis.
- Modular Approach: The book is designed with a modular approach, making it easy to adapt to different course structures.
- Interactive Tools: Although not specified, the text is often complemented by online resources that include interactive features and study tools.
Detailed Information
ISBNs and Formats
- Hardcover: ISBN-13: 9781260894851
- Other Editions:
- 12th Edition: Available through McGraw Hill and other retailers (ISBN-13: 9781264249497)
- International Edition: ISBN-13: 9781266043222 (Note: This is an international edition with some sales restrictions)
Publication Details
- Publisher: McGraw Hill
- Publication Date: January 29, 2021
- Number of Pages: 736
- Language: English
Other Editions and Formats
- 12th Edition: ISBN-13: 9781264249497
- International Edition: ISBN-13: 9781266043222
Related ISBNs:
- 12th Edition: ISBN-13: 9781264249497
- International Edition: ISBN-13: 9781266043222
This detailed information section provides a quick reference for all the available formats and sources for Understanding Business, 13th Edition, making it easier to find and access the book in the preferred format.
