did-you-know? rent-now

Rent More, Save More! Use code: ECRENTAL

did-you-know? rent-now

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

9781584502593

Visual Design Fundamentals

by
  • ISBN13:

    9781584502593

  • ISBN10:

    1584502592

  • Format: Paperback
  • Copyright: 2003-12-29
  • Publisher: Charles River Media
  • View Upgraded Edition
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $49.95

Summary

Today's technology makes the creation of brilliant, computer-generated designs and images possible for anyone with the right tools. But before you put these tools to work, you need to understand how to apply the principles of design to ensure that your designs really entertain and communicate effectively. Visual Design Fundamentals: A Digital Approach teaches these principles and provides artists and designers with the foundation and background they need to understand the art of two-dimensional design. This full color book begins with an exploration through the classic elements of design (line, shape, form, value, color, and texture) and their relationship with balance, harmony, variety, and other classic design principles. The theories presented are well-established ideas in all forms of two-dimensional art and design, including drawing, painting, printmaking, graphics, and general design. These principles may also be applied to interior design, architecture, and industrial design. The various ideas covered are illustrated and taught through a variety of projects that use basic computer skills and techniques. The tutorials are designed to address classic tools and procedures common to all drawing and paint programs such as Adobe Illustrator® CS and Adobe Photoshop® CS.

Author Biography

Alan Hashimoto (Logan, UT) is an associate professor in the field of graphic design and computer art at Utah State University

Table of Contents

Acknowledgments xv
Introduction xvii
Design Elements
1(24)
Introduction
1(1)
Line
1(6)
Line and Design
4(1)
Line Direction
4(3)
Shape
7(10)
Shape and Design
8(3)
Rectilinear Shapes
11(4)
Curvilinear Shapes
15(2)
Negative Space
17(2)
Volume
19(1)
Value
19(2)
Value and Design
19(2)
Color
21(1)
Texture
22(1)
Summary
23(2)
Principles of Design
25(26)
Introduction
25(1)
Gestalt
25(1)
Unity or Harmony
26(14)
Unity and Placement
27(4)
Unity and Repetition
31(3)
Unity and Rhythm
34(2)
Unity Using Value
36(1)
Unity and Continuity
36(4)
Variety
40(4)
Variety and Line
40(2)
Variety and Visual Weight
42(1)
Variety and Contrasting Types of Shapes
42(2)
Focal Point and Visual Hierarchy
44(3)
Balance
47(3)
Summary
50(1)
Introduction to Content and From: Problem Solving and Digital Process
51(16)
Introduction
51(1)
Introduction to Design Projects
52(1)
Conceptual Process
53(6)
Step One: Research and Define the Problem
53(1)
Step Two: Preliminary Solutions, Organized List of Options, and Thumbnail Sketches
54(1)
Step Three: Roughs. Refined Preliminary Visual Design Solutions and Alternatives
55(1)
Step Four: Composites or Comps. The Final Preliminary Step in the Design Process
55(3)
Step Five: The Final Design or Finish
58(1)
Production Process
59(3)
Computer Applications Used in Design
59(3)
How to Use Design Applications and This Book
62(3)
Summary
65(2)
Design Project One: Modular Design Project Part One
67(34)
Introduction
67(1)
Content
68(4)
The Basic Problem Defined
68(2)
Background
70(2)
Conceptual Process
72(1)
Production Process
73(1)
Tutorial: Steps in Creating the Grid and Circle Patterns
74(7)
Creating a New Document
74(1)
Creating the Grid # 1: The 3 x 3 Square Grid
74(2)
Creating the Grid #2: The Triangle Grid
76(1)
Creating the Grid #3: The Square and Circle Grid
77(2)
Creating the Grid #4: The Circles
79(2)
Tutorial: Steps in Creating Shapes Using the Grid and Circle Patterns as Guides
81(16)
Using the Pen Tool
81(1)
The First Design
82(2)
The Second Design
84(2)
The Third Design: Using the Pathfinder Palette
86(4)
The Fourth Design
90(6)
Creating the Fourth Shape
96(1)
Summary
97(4)
Design Project One: Modular Design Project Part Two
101(24)
Introduction
101(1)
Content
102(2)
The Basic Problem Defined
102(1)
Background
102(2)
Conceptual Process
104(3)
Production Process
107(1)
Scanning Basics
107(1)
Tutorial: Scanning
108(3)
Tutorial: Importing the File into Illustrator for Tracing
111(3)
Tutorial: Tracing Your Roughs
114(9)
Using Guides
115(2)
Trace your Roughs: Primary Design I
117(3)
Trace Your Roughs: Primary Design III
120(3)
Questions Your Should Ask Yourself
123(1)
Summary
124(1)
Design Project Two: Letterforms and Shape
125(22)
Introduction
125(1)
Content
126(8)
Defining the Basic Problem
126(1)
Background
127(7)
Tutorial: Production Process
134(11)
Using the Type Tool in Illustrator
134(1)
Converting Type to Paths: Create Outlines
135(1)
Using the Transform Tools: Reflect and Scale
136(2)
The Direct Selection Tool: ``Pulling'' Points
138(2)
Changing Fills and Strokes Using the Toolbar
140(1)
Using the Transform Tools: Rotate and Scale
140(2)
Using the Pathfinder to Divide Shapes
142(2)
Using Clipping Masks
144(1)
Summary
145(2)
Design Project Three: Figure Abstraction and Non-Objective Shape
147(28)
Introduction and the Basic Problem Defined
147(1)
Content
148(9)
Background
148(3)
Conceptual Process
151(1)
Design One: Figure Abstraction
151(3)
Designs Two, Three, and Four: Sequential Designs
154(1)
Design Five: Asymmetrical Non-Objective Design
155(1)
All Five Design: Conceptual Process
155(2)
Tutorial: Digital Production Process
157(15)
Preparing your Project
157(2)
Trace and Create the First Figure
159(1)
Using the Pen and Convert Anchor Point Tools
160(2)
Using the Reflect Tool and ``Joining'' Points
162(2)
Using the Pathfinder
164(4)
Using Group/Ungroup
168(1)
Modify the Figure Moving Points and Handles
168(2)
Using the Clipping Mask
170(1)
Printing the Final File
171(1)
Summary
172(3)
Design Project Four: Value
175(24)
Introduction and the Basic Problem Defined
175(1)
Content
176(8)
Background
176(6)
Conceptual Process
182(2)
Tutorial: Traditional and Digital Production Process
184(13)
Preparing Your Project
184(3)
Creating the First Drawing
187(1)
Creating the Simplified Drawing
187(2)
Tracing the Image: Using Layers and Sublayers
189(2)
The Swatches Palette
191(6)
Finishing the Design
197(1)
Summary
197(2)
Design Project Five: Color Theory
199(34)
Introduction
199(1)
Content
200(17)
Background in Color Theory
200(17)
Design Project Five: Color
217(3)
Basic Problem Defined
217(1)
Conceptual Process
217(3)
Tutorial: Digital Production Process
220(12)
Preparing Your Project
220(12)
Summary
232(1)
Design Project Six: Typeface Design
233(42)
Introduction
233(1)
Content
234(12)
Background
234(12)
Typeface Design Project
246(3)
Defining the Problem
246(3)
Tutorial: Digital Production Process
249(11)
Fonts and Your Operating System
249(1)
Character and Paragraph Palettes
250(2)
The Type Tools
252(3)
Path Type Tools
255(5)
Tutorial: The Project: A Case Study
260(13)
Research
261(1)
Thumbnails
261(1)
Roughs
261(3)
Composites
264(1)
Creating Visual Depth Using Value
265(1)
Color
265(1)
Transparency
266(1)
Pattern
266(1)
A Quick Review
267(3)
Preparing Your Document
270(1)
Outputting Your Poster/Design
270(3)
Summary
273(2)
Design Project Seven: Digital Montage/Collage
275(56)
Introduction
275(1)
Content
276(7)
The Basic Problem Defined
276(1)
Background Information
276(5)
Conceptual Process and the Project Details
281(2)
Tutorial: Digital Production Process
283(46)
Preparing the Project
283(2)
Document Setup
285(44)
Summary
329(2)
About The CD-ROM
331(2)
System Requirements
332(1)
Windows
332(1)
Macintosh
332(1)
Index 333

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program